Founding pilot
£250
A full Ad Set Pack at half price, for the first three brands I work with.
- Everything in the Ad Set Pack
- Don't run it? You get your money back
- In return: honest feedback, and a testimonial if it works
Services & pricing
Priced per concept. Built the way Meta tests.
Each concept launches as its own ad set in one ABO campaign, with 3–5 variations inside. So that's how I package the work: one concept, researched, written, produced and edited, ready to launch.
The core offer
What's in an Ad Set Pack.
One concept, built from a full round of research, with five ads so Meta has enough to find a winner and you get a clean read on the idea.
- 1
Foundational doc
Avatars, pains and desires, objections, awareness level, and what your competitors' customers say. The brief every ad is built from.
- 2
The concept
Who it's for, the angle, the offer and the format, with the reasoning behind each.
- 3
Main video ad
The full concept, written on the nine beats, produced, edited and captioned.
- 4
Four variations
New hooks, openings and lengths of the same concept, so the ad set has five ads to learn from.
- 5
Copy
Primary text and headlines for every ad.
- +
Launch plan
One ABO campaign, one ad set per concept, one creative per ad, and a kill rule agreed before launch.
Packages
Start small. Scale what works.
Every package is built from the same unit: one concept, one ad set, five ads. Prices are in pounds and exclude VAT where it applies.
Ad Set Pack
£495
One new concept, ready to launch as its own ad set.
- Foundational doc: avatars, awareness, competitor research
- 1 concept, 5 video ads (the main ad + 4 variations)
- Variations on hook, opening and length
- Primary text and headlines
- ABO launch plan with a kill rule
Starter
£895
Two different concepts, two ad sets, ten ads. One concept isn't a test. Two are a fairer one.
- 2 × Ad Set Pack
- Two different avatars or angles
- Save £95
Iteration Pack
£295
Five new variations on a concept that's already winning.
- New hooks and first three seconds
- A new avatar or voice
- A different length or format
- A different offer angle
Monthly
£1,150/mo
Two new concepts and one Iteration Pack, every month.
- 2 × Ad Set Pack (10 ads)
- 1 × Iteration Pack (5 ads)
- Monthly results review and concept roadmap
- Save £135 a month
What counts as a variation
A variation changes something Meta can actually learn from. It's one of:
- A new first three seconds and hook
- A different persona or voice
- A different length
- A different format
- A different offer
Never just a new colour or a new font.
How it works
From first message to live ads.
- 01
Free teardown
See how I think before you spend anything.
2 working days - 02
Onboarding form
Your product, your customers, your rules and the claims you can't make.
10 minutes - 03
Research and foundational doc
Customer and competitor research, avatars and the concept, with scripts sent for your approval.
2–3 days - 04
Production and launch plan
Five finished ads, copy and the ABO launch plan. One round of revisions included.
3–4 days
Before you ask
The practical bits.
Do you need footage from us?
No. I can work from your product photos and existing content, creator UGC, or AI-generated scenes. Real footage of your product and customers makes the strongest ads, so if you have it, send it.
Who owns the work?
You do, once it's paid for. Use it wherever you like.
What if the ads don't win?
Some won't. That's what testing is for, and even strong accounts find a winner in only a small share of what they test. The point of testing concepts rather than tweaks is that a loser still tells you something, and the next pack builds on it.
Can you work with our agency or media buyer?
Yes. I make the creative and they run it. Every pack comes with the launch plan: one ABO campaign, one ad set per concept, one creative per ad.
Start here
Find out what your next ad should say.
A free teardown of your ads: which groups of buyers they reach, which they miss, and three concepts I'd test next. Yours to keep, whether we work together or not.